One huge change during the past four decades: supermarket prices. In 1969, shoppers relied on gigantic Taste advertising spreads to alert them to deals at Kroger, Red Owl, National, Supervalu and Target stores. Compare prices from 1969 to 2009.

20-oz. bottle of Heinz ketchup

1969: 33 cents

2009: $2.19

10-lb. bag Pillsbury's Best Flour

69 cents

$4.99

Can of Festal pumpkin

19 cents

$1.29

2-lb. bag of Ore-Ida Tater Tots

39 cents

$3.59

1 lb. bananas

13 cents

59 cents

3 lb. can of Crisco

69 cents

$4.99

24 oz. bottle of Log Cabin pancake syrup

59 cents

$3.99

3 lb. bag of Red Delicious apples

39 cents

$2.99

15. oz can of SpaghettiOs

17 cents

99 cents

7.25 oz. box of Kraft macaroni and cheese

20 cents

$1.15

1 lb. Bartlett pears

25 cents

$1.69

1 dozen eggs

45 cents

$1.49

1 can Campbell's tomato soup

10 cents

99 cents

1 bunch celery

25 cents

$1.49

46-oz. bottle of V8 juice

39 cents

$3.29

1 lb. butter

69 cents

$3.29

1 lb. Oscar Mayer all-beef wieners

79 cents

$3.69

1 head iceberg lettuce

19 cents

$1.69