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Continued: Michael Pollan on the elements of cooking, Part 2

  • Article by: LEE SVITAK DEAN , Star Tribune
  • Last update: May 9, 2013 - 8:23 AM

And if you talk to organic farmers, they will tell you that it was the so-called Alar scare that was the first major surge in demand for organic food. There was a “60 Minutes” story [in 1989] and Meryl Streep got involved. There was a cover story in Newsweek: “Panic for Organic.” People remember it as an overreaction, which may or may not have been fair. I don’t think it was an overreaction. It really was a carcinogen they were using on apples.

The fact is that, with food, whenever there were problems at hand, there were alternatives on hand. And people flocked to those alternatives and they still are.


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