Dust off your VHS aerobic tapes. The scrunchie is back.
According to the New York Times, the scrunchie is the latest style fad and people are paying way more for the hair accessory than they did in the ’80s and ’90s.
You could justify that kind of money for a gold-plated banana clip, but $95 for a Missoni-branded scrunchie?
While the Missoni version (crafted from mint satin with a white, pink and red crochet-knit overlay) is sold out, there’s good news. Marc Jacobs and other designers have created their own versions for stores like Topshop and Nordstrom and they’re a tad more modestly priced. You can also snag a good ol’ Goodie scrunchie from your local drugstore for around $5.
The New York Times says the look has become a bit of an “off-duty-model signature,” seen on Cara Delevingne and Alice Dellal, as well as on starlets like Rita Ora and Selena Gomez, who are “young enough to have missed the trend the first time.”
There’s even a Scrunchies of Instagram account devoted to the scrunchie revival.
“But it’s a different scrunchie nowadays,” Lucky editor Eva Chen told the newspaper. “They were basically the size of a hula-hoop in the ’80s. Now they’re more streamlined.”