Fashionable fitness according to 'Hunger Games'

  • Article by: NEW YORK TIMES
  • Updated: December 11, 2013 - 2:53 PM

A Lucas Hugh Black Prince Albert Jacket.

“The Hunger Games” is set in a dystopian future, but the characters are dressed to the hilt for it. In the second installment of the series, they wear clothes by Alexander McQueen and — to practice survival skills in the training center — Lucas Hugh, a luxe London-based workout brand.

Black cropped leggings with heat-pressed seams similar to those the actress Jennifer Lawrence wears on screen cost $285; her warm-up jacket is $550.

“The actors had to be able to move in it, but it’s really quite chic,” costume designer Trish Summerville said of Lucas Hugh.

The company’s high-end prices used to make selling in the United States a challenge. Recently, however, other companies have begun popping up with the sole purpose of catering to women who want high-performance clothes that are also high-fashion.

Such is demand for alternatives to Lululemon, the company that basically created a market for $100 gym pants, that in the past year two websites (www.stylerunner.com and www.carbon38.com) have emerged to sell a selection of globally sourced fashion-forward fitness labels.

Take a peek at Lucas Hugh’s Hunger Games-style pieces at www.lucashugh.com.

 

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