Page 2 of 2 Previous
Entree to upscale
Still, the dress rental option opens the door for women who might not otherwise be able to wear a designer dress, said Alex Roberts, account executive for David Meister.
“Dress rental businesses are capturing a different segment of the market,” said Roberts. “Women in their 20s and 30s might not be able to buy a $500 dress, but they can rent one. It makes them feel special.”
That’s exactly what Betsy Hendrick wanted for her sorority formal. The University of Minnesota college student was tired of re-wearing dresses from high school.
“I wanted to wear a dress that was different from anything I had in my closet,” said Hendricks, 21. “It’s always fun to get a new dress and show it off.”
Using a coupon for Rent the Runway, Hendricks was able to get a $350 Badgley Mischka dress covered in sequins for $45.
Ibeth Arias has had luck at For Tonight, a men’s and women’s clothing boutique in Calhoun Square. The shop rents dresses for proms, homecoming dances, galas and even weekend trips to Las Vegas for 10 to 15 percent of the retail price. Arias averages three dress rentals a month for her modeling gigs and work with Vida y Sabor magazine.
“If I couldn’t rent them I’d be spending a lot of time on eBay, trying to get rid of them and get some of my money back,” Arias said. “What could be better? I get a fantastic dress for a fraction of the cost.”
Aimee Blanchette • 612-673-1715