At Northeast Social, she’s in her bohemian comfort zone wearing an out-of-season H&M dress, a gold elephant necklace, a golf-ball-sized Alexander McQueen skull ring and gladiator sandals.
While she’s part of the most digitally connected generation ever, Edwards spends very little time with her head buried in her phone’s warm glow.
“It’s a respect thing,” she said. “The pressure of social media to make our lives look interesting is kind of silly sometimes.”
She shared another philosophical quote: “Comparison is the thief of joy,” she said. “With social media, everything can look so perfect, but that’s usually only half the story.”
10:30 p.m. Picks out tomorrow’s outfit.
11:30 p.m. Lights out.
Edwards’ walk-in closet in her northeast Minneapolis home is a scene straight out of the ’90s teen film “Clueless.” In the movie, Alicia Silverstone has all of her clothes cataloged on a computer screen so she can easily construct the perfect outfit.
Edwards is beta-testing a website created by her fiancé that will do just that.
Is it really possible to bridge this kind of high style with real substance? Is there meaning in platform shoes and a kimono collection?
“Fashion is a philosophy, a way of life, for me,” she said. “It feeds my soul and gets me excited the way a musician gets excited about music.”
At the end of the day, Edwards changes into her least fashionable outfit: an oversized white T-shirt.
“Fashion has no rules,” she said. “I can’t be fashionable all the time.”