Previous Page 4 of 5 Next

Continued: Glamorous giving: A day in the life of Sarah Edwards

  • Article by: AIMEE BLANCHETTE , Star Tribune
  • Last update: September 28, 2013 - 4:25 PM


At Northeast Social, she’s in her bohemian comfort zone wearing an out-of-season H&M dress, a gold elephant necklace, a golf-ball-sized Alexander McQueen skull ring and gladiator sandals.

While she’s part of the most digitally connected generation ever, Edwards spends very little time with her head buried in her phone’s warm glow.

“It’s a respect thing,” she said. “The pressure of social media to make our lives look interesting is kind of silly sometimes.”

She shared another philosophical quote: “Comparison is the thief of joy,” she said. “With social media, everything can look so perfect, but that’s usually only half the story.”



10:30 p.m. Picks out tomorrow’s outfit.

11:30 p.m. Lights out.



Edwards’ walk-in closet in her northeast Minneapolis home is a scene straight out of the ’90s teen film “Clueless.” In the movie, Alicia Silverstone has all of her clothes cataloged on a computer screen so she can easily construct the perfect outfit.

Edwards is beta-testing a website created by her fiancé that will do just that.

Is it really possible to bridge this kind of high style with real substance? Is there meaning in platform shoes and a kimono collection?

“Fashion is a philosophy, a way of life, for me,” she said. “It feeds my soul and gets me excited the way a musician gets excited about music.”

At the end of the day, Edwards changes into her least fashionable outfit: an oversized white T-shirt.

“Fashion has no rules,” she said. “I can’t be fashionable all the time.”


  • related content

  • Photo gallery: Glamorous giving

    Friday September 27, 2013

    Minneapolis style maven, Sarah Edwards, is on a DIY crusade to make philanthropy fashionable.

  • Video: I AM Sarah Edwards

    Saturday September 28, 2013

    Sarah Edwards is the creator of I AM MINNEAPOLIS, a showcase of some of the city's most creative people....

  • At a recent I AM Kindness event, Sarah Edwards, center, and stylist Jeannie Farley listened to Helen Merten tell stories. The residents of Catholic Elder Care in northeast Minneapolis received hair, nail and makeup styling, before selecting new clothes to be photographed in as part of a surprise day of pampering.

  • get related content delivered to your inbox

  • manage my email subscriptions


Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters