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Twin Cities Live co-host Elizabeth Ries has worn a bob for as long as she can remember. Ries says she has fine hair and a bob helps her maintain volume.
“A bob looks really classic and never too trendy,” Ries said. “It’s a timeless style — and it’s just fun to say that you have a bob.”
The distinctive cut first gained notoriety in the 1920s, when women bobbed their hair to exert their independence and identity. Louise Brooks, a 1920s starlet, made the look famous with her signature beveled bob and blunt-cut bangs.
In 1963, Vidal Sassoon resuscitated the bob with a more angular slant. The late hair stylist is often credited with repopularizing and perfecting the bob.
This time around the bob has lost any of its “helmet head” associations.
“The bob today doesn’t have the old-fashioned blown under look,” said Mary Gail Hall, the Twin Cities-based artistic director for Regis Salons. “You can add your own creativity to make the bob your own.”
That’s one of the reasons the cut works so well with so many face shapes. Many women who try it stick with it, in part because of its ease and versatility.
“That’s the beauty behind it,” said Nino Altobelli, style director for Rocco Altobelli Salons. “It’s so simplistic.”
Stephanie Wilbur Ash has worn nearly every incarnation of the bob known: mussy, pointed, stacked wedge, the rounded “Dorothy Hamill,” the demi-bob, the sideswipe.
Ash, who has straight hair and a square facial structure, says the bob — in any form — gives her volume and roundness where she needs it. To add some personality, she changes her color often. And the ease of maintenance appeals to this busy mom.
“I’m a mom, but I’m also smoking hot,” she said. “The bob is sexy and low-maintenance enough to bridge that gap.”
Aimee Blanchette • 612-673-1715