Inspired by Hollywood, women are trading last year’s beachy waves for a new take on the cropped ’do.
After musician and Cities 97 morning show co-host Keri Noble traded her long tresses for a mid-length cut, her stylist, Charlie Brackney, was inundated with requests from clients who wanted a copycat look. So much so that Brackney, founder and creative director at Haus Salon in Minneapolis, dubbed the haircut “the Keri.”
He didn’t need to give it a name. It already had one: bob.
The blunt cut that falls anywhere between the jaw line and the shoulder has become the style du jour. Just as it was in the 1920s. And the ’60s. And the ’80s. In fact, the bob has been a go-to style for nearly a century.
“Some form of the bob is always in fashion,” said Woody Theis, the top stylist at Juut Salonspa in downtown Minneapolis. “Texture and lines change, but the idea of the bob — its basic concept — is always in.”
In fashion and beauty, what’s old is often new again.
“The bob is definitely on its way back,” Brackney said. “And it looks very different from the bob of yesteryear.”
The new bob varies in length and is softer than the bobs of the past. Adding texture and accessories, like a bang or wave, and headbands or hair pins, gives the cut a more modern look.
Model Karlie Kloss recently cut her flowing locks into a jagged, tousled chop with bangs that frame her heart-shaped face. After her Oscar win, Jennifer Lawrence updated her look with a shaggy, layered mid-length bob. The release of “The Great Gatsby,” in which Carey Mulligan dons a 1920s-era flapper bob that’s cut to her cheek bone, fed the rush to bob.
Stylists say the women bobbing their hair are often more fashion forward and edgy.
Katie Peterson recently chopped off about a foot of her wavy locks to sport a bob “with an edge” that will complement her Art Deco 1920s wedding dress.
“I’m a risk-taker in general,” the 28-year-old Minneapolis woman said. “Chopping off my admittedly long and beautiful hair gives me a thrill.”
Still others, who may not be as daring, also seem comfortable trying out a bob.
Jessica Reipke, who has had the same haircut since she was 15, felt she was finally ready for something fresh.
“It’s a psychological thing,” said Reipke, 29, of Minneapolis. “I’m turning 30 soon and I think a lot of people associate long hair with being young, and have a hard time letting go of it. It’s like an adult version of a baby blanket.”
Reipke opted for a longer bob, often called a “lob,” to round out her square facial structure. She says with her new look, she feels “sassy,” but more grown up.
To many women, the bob is nothing new.