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Continued: Withering Glance: Price-check in Aisle 4

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  • Last update: April 12, 2013 - 2:25 PM

CP: And with the postage-paid envelopes offered by some e-retailers, you can toss a merch return in any mailbox, no need to trek to the post office.

 

RN: Another Zappos plus is how its packages arrive in a flash, the hassle free-ness of which was racing through my mind as I competed with the driver of a rusty Pontiac Aztek for what appeared to be the sole remaining parking spot at the Mall of America.

 

CP: Yet the peeps keep shopping. The other day, when you were picking up those deep-discount curtains, Pottery Barn was teeming with customers.

 

RN: No wonder. Its newly remade Galleria mega-store is gorgeous.

 

CP: You and I were the only males on premises.

 

RN: True, I was feeling a teeny bit Mrs. Roger Sterling in there. Did I mention that my very helpful salesperson ended up ordering my items through the store’s online catalog? Retailers everywhere could learn a lesson from her.

 

CP: That meshes with a study I saw of the growing number of shoppers who use stores to check a price, then buy online. Nearly half of these “showroomers” said it was not about price, but because they encountered poor customer service in a store.

 

RN: Lousy service at the mall? I’m shocked by this news. Shocked, I tell you.

 

E-mail: witheringglance@startribune.com

Twitter: @claudepeck and @RickNelsonStrib

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