MNsure health insurance exchange busy, but still bumpy

Some complain that website is “not ready for prime time.”

Dave Berge knows himself pretty well, so he was surprised when the MNsure online health exchange wouldn’t log him in because he couldn’t answer four questions about himself.

“It was the pet insurance question,” Berge said. “ ‘We see you’ve purchased pet insurance in the past. What was the name of the pet?’ I’ve never had a pet!”

Frustrations with identity verification were among the complaints that emerged as Minnesotans started logging on to the MNsure health insurance exchange, a new online marketplace that launched Tuesday as part of the federal health care law. But volume remained high. By early Wednesday afternoon, more than 2,500 accounts had been created, though no data was given for how many people bought insurance.

The call center had received 425 calls by 2 p.m., and the website was seeing 2,000 to 3,000 users at a time.

MNsure executive director April Todd-Malmlov has acknowledged “a few bumps in the road,” including a server crash shortly after the site went live, but said MNsure’s IT crew was tracking issues and “fixing them as they come up.”

After overcoming eight crashes and restarts of the MNsure application system, Rajean Moone was excited to find a plan with both lower premiums and deductions. A back injury left the 35-year-old from Minneapolis with limited and expensive insurance options until now.

“I didn’t select the plan yet,” said Moone, whose doctorate is in health policy. “I wanted to think more about it.”

One issue was that while the site provided the premiums and other details, it doesn’t yet tell consumers whether their doctors are included in the networks of the health plans they are considering.

MNsure leaders have said for several months that the provider-search feature is part of a series of planned upgrades, though they haven’t given a specific date. They say the site also will be one of the few in the nation to provide quality data about doctors, hospitals and clinics, another feature that will come later.

Sen. Michelle Benson, R-Ham Lake, said she has heard from frustrated consumers who experienced problems and brokers who are still waiting for a direct portal to sign up clients through MNsure.

“I didn’t expect a home run, but what they kept saying was that it was going to be terrific,” said Benson, a member of a legislative panel overseeing MNsure, and a critic of Obamacare and MNsure’s high price tag.

“They put the cart before the horse,” she said. “If you’re not ready to roll out, let’s don’t do a big advertising campaign. Let’s do a quiet rollout … and let the brokers and counties test things and help us figure out the headaches.”

Robert Krughoff of Consumers’ Checkbook is concerned that MNsure and many other exchange sites around the country haven’t done enough to make the shopping experience easy.

His organization has spent 34 years developing tools to help federal employees pick among hundreds of plans and has worked with several state exchanges, including Minnesota’s.

Having a directory of doctors is essential, Krughoff said. Nevada’s exchange has one, and Massachusetts added that feature in the past year. MNsure also lacks a way for consumers to get a full out-of-pocket cost estimate, something that is in the works in Colorado and would go a long way to help consumers work their way through what Krughoff described as a “mind boggling” numbers of choices.

“It’s very hard to weigh those dramatically different premiums against deductibles and out-of-pocket costs,” Krughoff said. “It should be on the front page, made very evident … People are left to do that entirely on their own on the MNsure website.”

Issues for insurers

Scott Keefer, a vice president at Blue Cross and Blue Shield of Minnesota, said he and other insurers are worried about the “hand off” from MNsure. Consumers are starting to call Blue Cross, saying they have signed up for policies using the MNsure website. But Blue Cross won’t get its list of new enrollees until Oct. 15, Keefer said, so it can’t effectively answer questions.

  • related content

  • Tell us about your MNsure experience

    Thursday September 26, 2013

    The Star Tribune wants to know about your experience with MNsure. Send us an email or call 612 673-4271.

  • Schafer: Exchanges have been tried, and worked

    Thursday October 3, 2013

    Champions of health insurance exchanges like the brand-new MNsure say that buying coverage will be as easy as booking travel...

  • FAQs on MNsure, the new insurance marketplace

    Sunday September 29, 2013

    A quick guide on the state's insurance market set up under the new U.S. health care act.

  • What to know about MNsure

    Tuesday October 1, 2013

    Minnesota’s new health insurance exchange opened its doors Tuesday, giving consumers a new way to shop for coverage and to...

  • Marketing on a stick the the MNsure, The marketing Biltz is to begin a...

  • get related content delivered to your inbox

  • manage my email subscriptions


Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters


Countdown to great deals

Bid March 15-23