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The Go Softwear Super Padded Brief ($37.50) has 5-by-7-inch oval pads quilted into them that could pass for potholders. It is hard to imagine how a romantic interest would react to first encountering them.
“Women have been wearing padded bras for years, and they get into romantic situations and some are self-conscious and some probably just don’t care,” Olvera said. “But there’s still more of a stigma for men than for women.”
Bonobos, a men’s e-commerce company, began in 2007 with a stated mission of ending “khaki diaper butt” with better-fitting pants. Atypical of menswear brands, Bonobos has emphasized that women ogle men’s haunches; a 2009 advertisement declared, “Here’s your chance to tell women, ‘Hey, my eyes are up here.’ ”
Goodbye, midlife crisis
When it asked its Facebook followers for reactions to its pants, Lori Feinman wrote of an unfamiliar woman in a bar who walked up to Feinman’s Bonobos-clad husband “and grabbed his butt with both hands and said, ‘I love these pants.’ ” And that, Feinman concluded, “effectively ended his midlife crisis.”
A recent Men’s Health article suggested that men “who don’t have a contoured bumper” try jeans with pocket flaps.
“It adds more shapeliness if you lack junk in the trunk,” said Peter Moore, the editor of the magazine. “The pockets can add visual definition back there and give wandering female eyes something to look at.”
Moore warned against “gluteal amnesia,” a term that has been used in the magazine to refer to muscles that slacken when parked in a chair for too long, and recommended stand-up desks and “good glute and hamstring exercises” over surgery.
Vickers, the contractor, said that even when he was in peak shape when he boxed competitively, getting pants to stay up without a belt was hopeless.
As for the expense of his buttocks surgery, Vickers pointed out that it was less than his Lamborghini.
“I went out and spent almost 200 grand on a car,” he said. “To spend $10,000 to make you feel better and look better is worth it.”