When it comes to showing off their derriere, guys are exploring new options – even implants.
Not long ago, Jeff Vickers, who owns a construction company, had surgery to address something that had, fittingly, been the butt of jokes.
“I’d wear jogging pants to work and the guys used to joke that, ‘You could drop a plumb bob from the back of your head and the string wouldn’t hit anything before it hit the ground,’ ” he said, referring to the weight on a string used for surveying.
Vickers, 46, who lives in Radford, Va., and is married with four children, cannot remember when it was otherwise.
“I’ve always had a nonexistent butt,” he said. “Zero.”
Last fall, he had his first consultation with Dr. Constantino Mendieta, author of “The Art of Gluteal Sculpting” and a cosmetic surgeon in Miami.
“When I went in to the doctor, I said, ‘I’m not a girl, so I’m not worried about having a table back there you could sit a coffee cup on,’ ” Vickers said. “I just wanted to be able to put on a pair of pants and for them to stay up.”
Mendieta performed liposuction on Vickers’ abdomen and love handles, then injected the fat into the buttocks.
“They take the fat where you don’t want it, and put it where you do want it,” Vickers said.
As men age, they tend to lose fat from their buttocks, faces and hands, while gaining it in stomachs and chests, Mendieta said. Weight lifting yields only modest results for the posterior.
“The only way to pump up your derriere,” he said, “is with your wallet.”
According to the American Society for Aesthetic Plastic Surgery, men accounted for 6.2 percent of cosmetic buttock procedures in 2012, up from 2.2 percent in 1997.
At Freshpair, an online store, buttocks-enhancing underwear accounts for more than 6 percent of men’s underwear sales, up from less than 1 percent five years ago, according to Matthew Butlein, president of the company.
“With the trend going toward slimmer pants, you’re able to see the assets underneath a lot better,” Butlein said.
In the Calvin Klein Body Boost Butt Trunk ($22), support straps inconspicuously woven into the fabric of the boxer briefs lift and support. Elastic undergirdings in the 2(x)ist Lift No Show Brief ($24) also give hindquarters a boost.
Go Softwear introduced the first line of men’s underwear with enhancement padding in the seat in 1996, said the company founder, Greg Olvera, who came up with the idea in a marketing class at Pepperdine University in Malibu, Calif.
“Someone in the class was talking about the Wonderbra and the phenomenal sales they were having,” Olvera said. “And the light bulb went off and I thought, ‘If women have enhancement products, why don’t men?’ ”