REI's Rx in a Box

By Stephen Regenold

Last update: December 18, 2007 - 5:18 PM

Smith Optics and REI have partnered to introduce a concept called Rx in a Box, which provides an in-store option for customers shopping for corrective-lens sunglasses.

The two-step process involves:

1. Customers purchase the Rx in a Box kit to find a one-time-use, ATM-like card containing a purchase code.

2. The purchaser visits the Smith Optics website to enter information from the card and the specifics of their prescription to order the custom shades.

RX in a Box costs $250. It was created to simplify the process of ordering corrective lenses, eliminating the need to visit an optometrist.

To order lenses, you do need your current eye prescription corrective-lens numbers, including pupil distances. (You can get these by calling your eye doctor and requesting the information.) From there, you pick a Smith Optics frame style and lens type online. The glasses arrive at your door in seven to 10 business days.

In the Twin Cities, Rx in a Box is available at the REI store at 750 W. American Blvd. in Bloomington.

STEPHEN REGENOLD

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