POM's pomegranate juice health claims were deceptive, judge rules

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POM's pomegranate juice health claims were deceptive, judge rules

Posted by: Colleen Stoxen Updated: May 21, 2012 - 5:51 PM

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A federal administrative judge ruled Monday that POM Wonderful used deceptive advertising when claiming that its pomegranate juice could treat or prevent heart disease, prostate cancer and other illnesses.

Chief Administrative Law Judge Michael Chappell sided with federal regulators and ordered POM to halt all claims of health benefits and performance for its beverage. Expert witnesses testified in court that scientific evidence does not support claims made in company advertising, which appeared in national newspapers, magazines and online.

POM Wonderful is credited with having started the pomegranate craze that has spread to everything from smoothies to salad dressings.