The denim is raw. The opinions are blunt. And that's a good thing. The denim-savvy guys at BlackBlue take jeans very seriously and will help you find a pair that fits just so. The petite boutique has plenty of American-made and raw selvage brands for men and women, including Raleigh, Levi's Vintage Clothing and Imogene + Willie. Priced between $125 and $300, the jeans are an investment that will become your go-to pair for years to come. Shop manager Satchel Moore will hem them for free on his own 1920s Union Special sewing machine. How's that for service? 614 Selby Av., St. Paul; 651-260-5340

Runner-up: Covered