Don't let the name fool you. This 8-year-old shop is anything but a cliché. Instead, it's taken local to a new level, seamlessly mixing national lines with closer-to-home labels including Kjurek Couture, Kathryn V, Gina Marie Vintage, Amanda Christine and "Project Runway" alum Danielle Everine as well as jewelry by Cocoquette, Larissa Loden, Lovely and KR Designs. Owners Josh and Delayna Sundberg do more than sell local goods. They nurture local talent with innovative shows and in-store events.