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Continued: Cities tout Money Magazine rankings, even if they can't explain them

  • Article by: SUSAN FEYDER , Star Tribune
  • Last update: September 14, 2013 - 8:23 PM

Mike Devoe, president of Ryland Homes, said prospective buyers frequently mention Money’s rankings when deciding where they want to live. “It also is something the folks in our sales centers also like to talk about. It definitely goes into our marketing message,” he said. “It reinforces the idea that we’re focused on the right places, attracted to them for the same reasons they wound up on the list.”

The rankings may have less of an effect in the commercial market, according to Richard Grones of Edina-based Cambridge Commercial Realty. He said out-of-town retail clients sometimes ask about communities they have seen listed but that ultimately “there’s a whole bunch of other market forces that drive commercial development harder.”

Grones also said the amount of mileage communities get from being listed depends on how aggressively they promote it.

Winners typically display their rankings on their websites and Facebook pages. Chanhassen and Eden Prairie have put up street banners noting their rankings. At a Savage Chamber of Commerce meeting last week, City Administrator Barry Stock handed out window decals the city had produced noting its listing.

Stock said that when he learned of Savage’s most recent rank, his wife warned him residents would ask him why the city wasn’t No. 1.

That hasn’t happened, but Stock said the ranking does create expectations. “People will say, ‘We’ve just been identified as special. So where’s the specialness? I’m not receiving it!’ ”

Susan Feyder • 952-746-3282

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