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“[It’s] much easier for folks to take a pic, throw a cool filter on it and share it than it is to take a 6-second video mash-up,” said Arik Hanson, owner of Minneapolis-based ACH Communications and author of a weekly newsletter on social media and marketing. “The early Vines have been pretty brutal, actually — including mine.”
GIFs to the world
Still, the potential excites social media fans. Web users have long loved GIFs — the tech term for multiple images combined to look like animation — and Vine essentially lets people make their own with video.
Vine’s early adopters have been experimenting with stop-motion videos, utilizing Legos and clay. Foodies are using the app to showcase how-to cooking videos.
Businesses are also hopping on board. Wheat Thins, for example, was using Vine to promote its crackers on Twitter during the Super Bowl.
“People are just discovering the interactive potential,” said Danny Olson, senior digital strategist at public relations firm Weber Shandwick. “You forget that you’re watching something that’s only six seconds long.”
Katie Humphrey • 612-673-4758
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