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During awards season, a lot of us have celebrities on the brain. We're inundated with tidbits about Jennifer Lawrence's peekaboo SAG gown and Jodie Foster's cryptic speech and whether "Argo" will trump "Lincoln" at next month's Academy Awards.
After the Oscars, all the buzz about who got snubbed, and who looked hot -- or horrendous -- on which red carpet will quickly disappear.
But the homestyle industry now seems permanently star-struck year-round. When the celebrity-branded furniture trend first reared its head, many thought it would be a short-lived fad.
Yes, many big-name brands have come and gone (Elvis bedroom sets, anyone?) But the broader trend of hitching home goods to a star appears to have survived the recession and is still going strong.
Just in the last year, we've seen the launch of Brad Pitt's high-end furniture collection, Justin Timberlake's "curated" line of art and accessories for HomeMint, Nate Berkus' Target launch, and the Kardashian sisters' "kollection" of bed and bath products for Sears.
We've had furniture and home goods headlined by jocks (John Elway, Steffi Graf/Andre Agassi), fading glamour girls (Cindy Crawford, Kathy Ireland, Jaclyn Smith) and moguls (Martha Stewart, Donald Trump).
We've even had furniture branded for dead celebrities (Ernest Hemingway, Humphrey Bogart, Elvis) and people associated with dead celebrities (Princess Diana's brother and her former butler).
It's a safe bet that the High Point furniture market in April will feature at least one new collection with a famous name and face attached to it.
I don't get it, frankly. I want my home to reflect MY style, my family members' style, not the style of some famous person I know only from the pages of People magazine. Although I suppose if I fell in love with a particular piece I wouldn't let a celebrity brand stop me from bringing it home.
So how about you? Are there celebrity home collections you like? Have you bought anything for your home with a star's name on it? And if you were a furniture maker, what famous face would you try to partner with?