That outraged some users who did not want their cat photos shared by Friskies.
Instagram followers immediately took to social media to revolt against the popular mobile photo-sharing service.
Users threatened to quit. Some actually did.
But Instagram backpedaled, saying it would clarify the language since its intention wasn't to sell users' photos.
It's still unclear whether a mass Insta-pocalypse will happen, but if it does, our smartphones may see less of these popular hashtagged images (for better or worse):
#foodporn: So long, photos of juicy steaks, fresh-baked cookies and healthy diet salads. That meatloaf will never look as good as it did with the Lo-Fi filter.
#selfie: The photos of your cousin in quirky hats, wearing über-red lipstick or sporting a new haircut will thankfully live only on Facebook -- or MySpace (yes, it's back).
#catsagram: Where will we get our fix of cats in hats or rolled up in mats?
#sunsets: The sunset of the city skyline, the first snowfall and the eye-catching fall colors -- all superstars of Instagram -- may no longer bring a ray of sunshine to our eyes.
Those selfies are scary enough, Instagram. Don't freak people out with confusing terms, too.