II
Airings of what the NFL Network deems "the best and funniest Super Bowl ads ever," at 11 a.m. and 3 p.m. Saturday
XI
THE SUPER BOWL IN WHICH THE VIKINGS LAST APPEARED, XXXV YEARS AGO.
XXX
SECONDS OF COMMERCIAL TIME DURING THE GAME COSTS $3.5 MILLION.
MCMLXXXVI
THE YEAR "FERRIS BUELLER'S Day Off," reprised in an ad this year, came out.
$77,500,000 *
Dollars spent last year by automotive companies, more than the previous three years combined.
$162,000,000 *
Americans watched at least some of the Super Bowl telecast in 2011.
Bill Ward
* Sorry, Roman numerals don't go up to the millions.
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