DODGEVILLE, Wis. — Wisconsin-based Lands' End has signed a two-year partnership with The Weather Channel to supply outerwear and apparel to the network's on-camera meteorologists in the field.
The arrangement began Tuesday, the Wisconsin State Journal reported . About 30 meteorologists will be outfitted with the company's apparel and outerwear for covering severe weather and daily forecasts.
"We greatly admire The Weather Channel and respect their unwavering dedication to their millions of viewers as a trusted source for all weather conditions — especially in times of extreme, severe weather," said Jerome Griffith, the company's CEO.
Lands' End spokeswoman Michele Casper said the partnership will give the company additional visibility and will also include promotions on The Weather Channel's social media.
"It's going to give us a lot of great exposure to new customers," Casper said.
Lands' End was one of several bidders for the contract, Casper said.
"We're thrilled that we were selected," Casper said. "We've really felt our customers and their viewers had a lot of similarities."
Lands' End has also signed a contract with Delta Air Lines to supply about 60,000 Delta employees with uniforms. The new uniforms will be available next spring.