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Continued: Stop Sending Cover Letters

  • Article by: KEVIN DONLIN
  • Last update: October 13, 2008 - 9:56 AM

Here's the closing from a letter selling mini-trampolines (I bought one, by the way): "Seeing is believing, so send for your Tramp-o-matic 3000 today."

And here's one from a letter selling business book summaries (I bought this one, too): "One quick toll-free phone call -- 1-800-123.4567 -- or an online click to -- and we'll get your first two summaries off to you, plus your eight bonus summaries."

Need more ideas?

Here's a closing you can adapt to your needs: "Please call me today at 555-1212 and I'll tell you  how the same sales skills that helped me produce $235,890 in revenue last quarter can quickly boost profits for you."

Or this: "Please call me today at 555-1212 and I'll explain how the same accounting skills that helped me save $35,950 in taxes last quarter can increase profits for you."

So, stop sending cover letters to employers, and start sending sales letters instead.

When you do, you can’t help but sell more of them on the idea of hiring you.


Kevin Donlin is Creator of Since 1996, he has provided job-search help to more than 20,000 people. Author of 3 books, Kevin has been interviewed by The New York Times, Fox News, CBS Radio and others. His free report, The Simple Job Search Manifesto, is found at

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    Here's a recent success story that will help you stop sending cover letters, and start sending sales letters that get job interviews.

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