What? You've been telling me for years to send cover letter written specifically addressing each employer! What could possibly be more effective?
Stop Sending Cover Letters
You can learn a lot about how to write a powerful cover letter, not by reading books on cover letters written by employment experts, but by reading your junk mail.
That's right: Start reading the sales letters you get in the mail if you want to write cover letters that produce job interviews.
That's because, as far as is known, nobody ever got rich writing books on cover letters.
But there are plenty of copywriters who earn more than $500,000 per year and $50,000 per letter.
They get this kind of money for writing sales letters that sell in the millions of dollars.
And, since your job search is ultimately a sales and marketing campaign, why not take your cover letter cues from the letters written by highly paid copywriters?
Here are four ways to do it ...
1) Begin with a Name
When's the last time you bought something from a sales letter that began, "Dear Occupant"?
I thought so.
Because, if the writer doesn't even know your name, how are they going to understand your situation enough to deserve getting your hard-earned money?
Employers think the same way.
Why should they give you their money -- in the form of salary -- if you start your cover letter, "Dear Sir or Madam"?
So, it behooves you to start every cover letter with the name of the hiring authority. Make as many phone calls as it takes to find that person's name.
Here's a script to use when you call: "I'm writing a letter to the head of your Accounting/Customer Service/Warehousing Department. Could I have the correct spelling for that person's name please?"
2) Know Your Reader, Then Prove It