How can a coffee cup get you a job? How can you turn good research into employment?
Instead of sending out resumes and waiting for the phone to ring, wouldn’t it be nice if you could be the one making the calls and scheduling the interviews?
Well, you can.
The two people you’re about to meet did. They got job interviews using little more than their phones and some creativity.
Can you, too?
1) The coffee cup caper
Janet FritzHuspen from St. Paul, Minnesota, landed an interview after mailing a coffee cup to a local firm, then calling them to follow up.
Mailing a what?
“I got the idea for sending a coffee cup to employers from David Perry, the author of Guerrilla Marketing for Job Hunters,” says FritzHuspen.
FritzHuspen found the job advertised online, then sent a box with a travel coffee mug, her resume and a cover letter. Her letter said, “I would like to meet you over coffee to discuss how I can benefit the ABC Corporation as your director.”
“I sent the box via FedEx Ground, so I could track and know when they signed for it. I waited about 20 minutes after it had arrived. Then, I called and said, ‘Hi. You just got my package!’ and I went from there,” she says.
FritzHuspen has sent three cups-in-a-box in the last two weeks. “I called and spoke with somebody at all three employers, and had a conversation with one hiring manager that resulted in an interview.”
Now, here are four tips to make this “coffee cup caper” work for you:
2) Cold calling
Gilbert Fonseca from Pharr, Texas, got hired for an insurance sales position very quickly after doing something very simple and direct: He called an employer that was expanding, introduced himself, and asked for an interview.
Through research, Fonseca learned his target employer was expanding. A call to company headquarters produced the name and number of the local hiring manager.
“I just called the hiring manager and introduced myself. He wasn’t too keen about my call, but I did what any job seeker should do -- I sold myself,” says Fonseca.
Here’s what he said: “Good afternoon Mr. X, my name is Gilbert Fonseca, I live in Pharr, and I heard that you’re coming to our area. I wanted to introduce myself and explain how I know about you -- I worked for one of your competitors in the past.”
At this point, the hiring manager pushed back and asked what the call was about. But Fonseca pressed on.
“I know how your products work and I have a big book of business I could bring with me,” said Fonseca. This got the manager’s attention -- who wouldn’t want to hire someone who brings his own customers?