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In any case, strive to meet someone at your target employer. You may already know someone there. Or, someone they know may know someone.
Online, you can make contacts at LinkedIn.com and Facebook.com.
Offline, call the five most-successful people you know and ask, “What would you do if you were in my shoes?” This simple question instantly engages listeners and can produce a slew of solutions for any job-search problem -- try it.
Problem: How can I turn more interviews into job offers?
Possible solutions: Job interviews are like golf swings. No matter what you’re doing wrong, others have faced the same problem -- and solved it.
As in golf, you need to identify what you’re doing wrong, then practice new techniques. You’ll likely find the answers from a book or a coach. Amazon.com is full of the former. The latter can be found by Googling “job interview coach” for helpful links.
Now, go out and make your own luck.