Three Ways To Improve Your Networking

  • Article by: KEVIN DONLIN , Star Tribune Sales and Marketing
  • Updated: May 19, 2008 - 8:34 AM

Since most jobs are found via networking, it's important to be smart about expanding your professional connections. Kevin Donlin gives advice on how social networking sites and a little research can go a long way.

Most people looking for a job will tell you they are networking.

And most people are wrong.

All you have to do is carry a small notebook around, log how you spend your time during the day, and you'll likely discover you weren't networking as much as you thought. Probably not even 25%.

Networking is like dieting. Most people on a diet will tell you they don't snack between meals. And most people are wrong.

Just tape a piece of paper to the fridge, write down every morsel you stick in your mouth during the day, and you'll likely discover you were eating more than you thought.

All of which means what, exactly?

If your job search is struggling, it probably says more about what you're doing (and what you're not) than what the economy or employers are doing.

And since most jobs are found via networking, what you do (and what you don't) when you think you're networking will largely determine how fast you find work.

So here are three ways to improve your networking ...

Give to get

"We understand networking intellectually, yet we don't always do it. When you say 'networking' to most people, they think it's what they do to find a job, but to the most effective networkers, it's what they do every day," says Dave Opton, Chairman & Founder of ExecuNet, a networking community for executives.

While many folks dread the thought of approaching others, hat-in-hand, to ask for job leads, this is backwards, according to Opton. "People should not feel as if it's selfish to network. If you go through your day behaving like the person most of us would like to think we are – happy to help and not looking for something directly in return – the networking goes easily."

So, what's the best way to do it?

"We have a phrase," says Opton. "Information is the currency of effective networking."

That means, no matter who you are, you have knowledge or experience that other people don't. Even your time can be valuable, if you volunteer to help someone with a project. Whatever it is, offer it to others. Then watch your networking efforts take off.

Tip: To network effectively, give first. The job leads will follow.

Try the back door

With the growth of social networking web sites, it's never been easier to make contact with people on the inside of companies you want to work for.

And those contacts can give you an "inside" advantage when applying for jobs, according to Doug Berg, Founder and Chief Innovation Officer at Jobs2Web.com.

"One way to research a company is to visit Facebook and Linkedin to find out who works there, make contact with those people, and ask them about the company and its culture," says Berg.

About 30% of companies offer referral programs that can pay their employees $1,000 or more to refer new hires, according to Berg. So, if you can forge a relationship with an employee at your target firm, they might help you get hired by referring you through the back door.

Tip: Try researching companies through Facebook, MySpace or Linkedin -- you're likely to somebody somewhere who can help you.

Then, to earn referrals to employers, repeat the process from 1) above: Give first of your expertise, knowledge, and time. Success (and job interviews) will follow.

Make wishes come true

"Through job postings, online information and network connections, [you should] create a wish list of the companies where you would like to work," suggests ExecuNet Vice President, Lauryn Franzoni.

Once you have specific employers in mind, your network can lead you to the people you need to meet. "The more you know about a company and the problems they face, the better positioned you are to demonstrate how you can help," says Franzoni.

Tip: Help others help you. You absolutely need to know which 20 companies you want to work for. With this "wish list" in hand, it's a simple matter of finding people you know – or, more likely, people they know – at your target companies, and getting referred to a hiring manager there.


Kevin Donlin is Creator of TheSimpleJobSearch.com. Since 1996, he has provided job-search help to more than 11,000 people. Author of 3 books, Kevin has been interviewed by USA Today, The New York Times, CBS Radio and others. His free report, The Simple Job Search Manifesto, is found at www.TheSimpleJobSearch.com
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