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Continued: How to target hiring managers and crack the hidden job market

  • Article by: KEVIN DONLIN , Star Tribune Sales and Marketing
  • Last update: October 31, 2011 - 1:49 PM

This will return the names of current and former employees in the role of Vice President of that department. You may find their actual resumes, their names mentioned in press releases, or their listings in social networks like

Another research tool is Google Alerts.

"It's simple. Visit for instructions on how to set up automated searches for the keywords you choose. Google then alerts you by email," advises Haluska.

The service seeks out the latest information from blogs and news stories online. You can create a Google Alert to search every day for such keywords as "Ace Novelty Company Vice President Marketing," for example.

"If I'm looking for a job title at a company, any time anything comes up regarding that company, they start rolling in by email every morning from Google Alerts," says Haluska.

Now. What's the final step after you find the names and titles of executives who can hire you?

"Reach out and touch them with a customized resume and cover letter, printed and sent by mail," says Perry.

"Your message is simple: 'Dear Mr./Ms. Hiring Authority, I've studied your business. I know all about your problems and opportunities. I've produced results before like you need now, and here are specific examples -- boom, boom, boom. Can we meet for coffee?'"

In the end, the faster you can humanize your job hunt and make contact with the right hiring authority, the faster you'll find work in this economy -- or any other.

Kevin Donlin is contributing co-author of "Guerrilla Marketing for Job Hunters 2.0." Since 1996, he has provided job-search help to more than 20,000 people. For a free Guerrilla Job Search audio CD, visit

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