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Final LinkedIn tip: Use effective job titles on your profile.
If you owned a small business, for example, don't refer to yourself as "Owner." Because, how many employers want to hire -- and butt heads with -- a former owner of something? Call yourself a General Manager or something similar.
"I have talked to recruiters and they say it is perfectly fine to change your official job title," says Mendez. "For example, I was once a Technical Systems Manager. When people look at that title, it doesn't stand out and they don't know what it is. However, if I change it to, Post Sales Implementation Project Manager, now they understand."
Now, go out and make your own luck on LinkedIn, remembering that your goal is always to turn online connections into offline meetings -- and job interviews.
Kevin Donlin is contributing co-author of "Guerrilla Marketing for Job Hunters 2.0." Since 1996, he has provided job-search help to more than 20,000 people. For a free Guerrilla Job Search audio CD, visit www.MyNewJobHunt.com