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Continued: Give your Cover Letters a Quick Test

  • Article by: KEVIN DONLIN , Star Tribune Sales and Marketing
  • Last update: July 5, 2011 - 11:43 AM

"I am energized by the opportunity to achieve significant things for your firm. Here's what I can give to Ace Novelty:

Five years of product development and marketing experience for Fortune 500 clients, resulting in repeat business, 210% revenue growth and three industry awards."

This AFTER example came from the fifth and sixth paragraphs of the cover letter, but works much better as an opening.

If every sentence passes the "So, what?" test, your cover letters will be concise, hard-hitting and irresistible to employers. Now, more than ever, that's a must!

Kevin Donlin is contributing co-author of “Guerrilla Marketing for Job Hunters 2.0.” Since 1996, he has provided job-search help to more than 20,000 people. For a free Guerrilla Job Search audio CD, visit

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