The successful job search is really just a personal marketing campaign. And the same techniques used in infomercials and junk mail can help you get hired.
I'll prove it to you.
First, let's define marketing. I like this definition: marketing is finding and getting customers.
That sounds like a job search, doesn't it? Finding and getting a job.
So, why not break from the pack -- and find a job faster -- by adapting and adopting some of the world's most effective marketing techniques?
Here are three ways to do it.
1. Start Your Résumé With a Headline
In his 1963 classic, "Confessions Of An Advertising Man," David Ogilvy wrote that five times as many people read a headline as do an entire ad. So if your headline is weak, you've just wasted 80 percent of your advertising dollars.
How does this apply to résumés?
Since employers often have hundreds of résumés to read, it makes sense to give your résumé a "headline." Because you want to grab the hiring manager's attention and keep them reading.
So, how do you create an arresting headline for your résumé? This tip is (or was) one of my top résumé writing secrets, so pay attention ...
Start your résumé with a summary section, no longer than two sentences. In the first, tell the employer what you want to do for them. In the second sentence, fire off your biggest gun and briefly hint at the best thing you've ever done on the job.
Here are three real-life examples of résumé "headlines" that got my clients hired.