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Continued: How to create a job for yourself

  • Article by: KEVIN DONLIN , Star Tribune Sales and Marketing
  • Last update: October 17, 2011 - 9:45 AM

And lutefisk is 100% Minnesotan, like the Saints. A perfect fit.

Your takeaway lesson: Research an employer's culture to know if you're a fit. It's as simple as picking up the phone. "Talk to people who have worked there and find out what's important to that organization," suggests Huidekoper.

3) Meet and get hired
The more meetings you have with company presidents and other executives, the greater your chances of impressing someone enough to create a job for you.

After interviewing an applicant for a job that didn't fit his qualifications, Jordan Solomon, President of Ecostrat, Inc., in Toronto, was impressed enough to make a counter offer. "This young man was too good to pass up -- he was eager, showed all the right qualities and I thought he would be a success. So we created a position and gave him a two-week trial," says Solomon.

How did it turn out? "He ended up working for us for about seven years."

Your takeaway lesson: Lightning won't strike if you're sitting in front of a computer. Try sitting across from an employer.

What company presidents would you most like to work for? I suggest you make a list of 10-20. Then contact them with offers to meet and discuss how you could help, based on careful research.

Employers are always on the lookout for smart people who can solve problems and fit with their corporate culture. "I would give anyone like that a chance, and if they were good, I'd create a position for them," says Solomon.

Kevin Donlin is contributing co-author of "Guerrilla Marketing for Job Hunters 2.0." Since 1996, he has provided job-search help to more than 20,000 people. For a free Guerrilla Job Search audio CD, visit


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