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Continued: 4 Secrets to a New Job in 6 Weeks

  • Article by: KEVIN DONLIN , Star Tribune Sales and Marketing
  • Last update: August 8, 2011 - 9:25 AM

"I printed and mailed my resume and cover letter by two-day Priority Mail. And I paid for the tracking to make sure it got there."

Think about it: How many times have emails from friends wound up in your junk folder, or been vaporized by your spam filter? If you can't trust email 100% with friendly correspondence, why trust it with your career, when contacting employers who don't even know you?

Trust, but verify. Send your resume and cover letter by email -- and then mail them. Always.

4) Don't wait for the phone to ring. Make phone calls to follow up

Remember that P.S. Wiskovitch included in his cover letter? It read:

I will call you on Friday at 12:30 PM

As promised, Wiskovitch called the employer … but not at 12:30.

"I actually called ten minutes early," Wiskovitch explains, because if the employer didn't want to take the call, he didn't want to give them a chance to sneak out early and not answer the phone.

He ended up making just one call, to the employer who hired him.

"Their reaction to my call was, 'Hold on one second, let me close my door. I have your resume here on my desk.' I couldn't have asked for anything better," says Wiskovitch.

Bottom line: Most job seekers send ordinary resumes and cover letters by email and wait for the phone to ring. And most job seekers take 33 weeks to get hired. Wiskovitch did not.

Instead, he sent a sales-based cover letter directly to the hiring manager, by email and U.S. Priority Mail, then called to follow up. By humanizing his job search, he was hired in about 6 weeks - a full 27 weeks faster than average.

It's worth asking yourself: Why be average?

Kevin Donlin is contributing co-author of "Guerrilla Marketing for Job Hunters 2.0." Since 1996, he has provided job-search help to more than 20,000 people. For a free Guerrilla Job Search audio CD, visit

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