Heidi Klum’s got nichts on M. Alphonse Berg, a noted Parisian designer who visited the Twin Cities in 1925 to demonstrate how to make “a frock of bewildering beauty” from just about any material in under two minutes. The Minneapolis Daily Star, sponsor of the event, offered this preview:


Scorns Gown Cloth, ‘Dresses’ Model in Daily Star

Minneapolis Daily Star

The material for a gown doesn’t matter much, so long as the “lines” are right, according to M. Alphonse Berg, the Parisian designer and dressmaker. To prove his point, Monsieur Berg “dressed” one of his models in a copy of The Daily Star. Berg and his models will give a demonstration in lightning dressmaking for feminine readers of The Daily Star at the Hennepin-Orpheum at 10 a.m. Friday. There will be no admission charge.

At this demonstration, Monsieur Alphonse Berg will show The Daily Star’s readers that it is possible to make an entire gown and put it on in less than two minutes.

With a mouthful of pins and about six yards of material, he builds a frock of bewildering beauty, hands the model a parasol or a hat and she is off to the races, or somewhere, for she walks out of view wearing a gown that would pass muster with anything that is ordinarily labeled “Exclusive Design” or “Copyrighted.”

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