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Jackie Crosby

Reporter | The generations
phone: 612-673-7335
Jackie Crosby writes about the boomers, GenXers, millennials and beyond.
Recent content from Jackie Crosby
Florists' business far from rosy in U.S., Minnesota

Florists' business far from rosy in U.S., Minnesota

Online discounters, supermarkets taking bite out of small florists' business.
Hancock Fabrics closing three Twin Cities stores

Hancock Fabrics closing three Twin Cities stores

Bloomington, Woodbury and Roseville outlets will close as the fabric chain reorganizes.

U.S. building boom drives strong results for Graco

Minneapolis-based global manufacturer of paint sprayers, pumps and lubricants still dogged by exchange rates, but profit far exceeds Wall Street's dismal forecast.
Virtual reality brings architect's blueprints to life

Virtual reality brings architect's blueprints to life

Virtual reality used to be the domain of fantastical video games or frontier-pushing researchers in multimillion dollar labs. But as the technology gets less expensive, VR could transform the architectural world
Minneapolis Regional Chamber of Commerce leader Klingel to retire

Minneapolis Regional Chamber of Commerce leader Klingel to retire

The 63-year old Klingel, who led business lobbying group for 13 years, will focus on cancer treatment.
Beautiful Gardens: Shoreview couple's haven is 'our treasure to share'

Beautiful Gardens: Shoreview couple's haven is 'our treasure to share'

A Shoreview couple welcome guests to their whimsical cottage garden, which beckons with waterfalls, a playhouse and flea-market finds.
Target CEO Brian Cornell pays visits to customers' homes for understanding

Target CEO Brian Cornell pays visits to customers' homes for understanding

CEO Brian Cornell is meeting Target shoppers in their homes to get to know its changing customer and adding 1,000 IT jobs to meet growing needs.
Schwan teams with up-and-coming chefs to update menu

Schwan teams with up-and-coming chefs to update menu

Schwan, best known for delivering frozen meals to consumers' doorsteps, has assembled a team it calls the "future stars of the culinary world" to help introduce new products and update existing ones.
To keep young workers, college debt relief could be next big job perk

To keep young workers, college debt relief could be next big job perk

Burdened by college loans, millennials are eagerly embracing a growing trend in employer incentives.
Imation sells Oakdale HQ, is leaving state after two decades

Imation sells Oakdale HQ, is leaving state after two decades

Troubled data-storage company Imation has sold its corporate headquarters along with two trademark licenses and is pulling up stakes in Minnesota, two decades after being…
Minnesota firm with Isis name, others in U.S., change over perceptions

Minnesota firm with Isis name, others in U.S., change over perceptions

Unwittingly and arbitrarily, a name once associated with an ancient Egyptian goddess now has become synonymous with terror.
Online shopping, lower gas prices helped holiday retail sales

Online shopping, lower gas prices helped holiday retail sales

After years of belt tightening, consumers spent 7.9 percent more than last year between Black Friday and Christmas Eve, and ponied up for furniture and other high-priced items, according to MasterCard SpendingPulse.

On the day after Christmas, stores are crowded once again

Seeking bargains or to return gifts, many Minnesotans went out on the day after Christmas.
Dayton gives Essar Steel 'final offer' to repay $66 million to state

Dayton gives Essar Steel 'final offer' to repay $66 million to state

Timetable would have the steel company make payments from February through 2020.
Store closings over MOA rally anger retailers and shoppers

Store closings over MOA rally anger retailers and shoppers

"We think the protests should be done," said the owner of two retail stores and seven kiosks at the Mall of America. "But not here, not to the retailers, not to the shoppers. Because none of us did anything."

Fired Starkey worker files whistleblower suit alleging wrongdoing

The suit claims the former high-ranking employee was fired for raising questions about the organization overstating the number of devices it gives away. The foundation denies the allegations.
New technology aims to keep patients with memory loss at home

New technology aims to keep patients with memory loss at home

U is studying Healthsense monitors to see if they help those with dementia stay in their homes longer, reduce stress on caregivers and avoid costly emergency room visits.
Aging baby boomers are opting for pint-sized pooches

Aging baby boomers are opting for pint-sized pooches

More baby boomers are scaling down to pint-sized pooches.
Eden Prairie vet helps pets and people with state's 1st nonprofit clinic

Eden Prairie vet helps pets and people with state's 1st nonprofit clinic

Mission Animal Hospital in Eden Prairie is committed to affordable help for pets.
Mall of America store will turn you into a '3-D selfie'

Mall of America store will turn you into a '3-D selfie'

The mall retail concept grew out of a computer-aided design company that makes models for builders
Hotel security becomes more sophisticated to deal with threats like Mali attacks

Hotel security becomes more sophisticated to deal with threats like Mali attacks

Staffs are trained to deal with threats from thefts to terrorism attacks like in Mali.
Obituary: Clint Shaw, WWII commander, hotel manager and befriender of stars

Obituary: Clint Shaw, WWII commander, hotel manager and befriender of stars

To Clint Shaw, the world — the galaxy, even — was his playground. In retirement, he toured the world three times aboard an educational cruise…
It's time to bury the idea of having a midlife crisis

It's time to bury the idea of having a midlife crisis

If you're feeling the angst of middle age, take heart. Chances are good that you'll emerge without resorting to a face-lift, pricey red convertible or fling with someone half your age.
Food shelf for pets? Mpls. woman on mission to open state's first this year

Food shelf for pets? Mpls. woman on mission to open state's first this year

In late December or early January, Kim Carrier plans to open Minnesota's first food shelf dedicated to pets, in an empty storefront on Bloomington Avenue S. next to her salon.
Do modern homes in old neighborhoods look cool, or like eyesores?

Do modern homes in old neighborhoods look cool, or like eyesores?

A spoonful of sugar helps soothe neighborhood anxiety when boldly contemporary homes arrive on the block.
Day trip: Osceola, Wis., defines 'Minnesconsin'

Day trip: Osceola, Wis., defines 'Minnesconsin'

Nestled into rugged bluffs of the St. Croix River, the quaint village of Osceola, Wis., has stayed true to its historical roots.
Big-game hunters find themselves in crosshairs after Cecil's killing

Big-game hunters find themselves in crosshairs after Cecil's killing

In the wake of the lion's killing by a Minnesotan in Zimbabwe, hunters defend their sport.
Luxury-loving baby boomers are driving an RV revival

Luxury-loving baby boomers are driving an RV revival

A new generation of retirees wants to bask in nature, but not if it means sleeping on the ground.
St. Paul dad creates Father's Eve to celebrate role of fathers

St. Paul dad creates Father's Eve to celebrate role of fathers

A St. Paul dad has created Father's Eve to celebrate the role of the "other" parent.
Streetscapes: Beer and where it was brewed

Streetscapes: Beer and where it was brewed

Ranging from castles to factories, old breweries were built to impress (and to produce lots of beer).
Milk Carton boat races canceled as Aquatennial trims its sails

Milk Carton boat races canceled as Aquatennial trims its sails

The Torchlight Parade will go on, but the signature Milk Carton Boat Race and the sand castle contest are being dropped as the celebration is cut from 10 days to 4.
Two business-minded refugees feed the American dream at MSP airport

Two business-minded refugees feed the American dream at MSP airport

After surviving war as children, two business partners have built a fast-growing airport business on family values.
Minneapolis documentary maker is a catalyst for change

Minneapolis documentary maker is a catalyst for change

A Minneapolis documentary filmmaker has made a name for herself by tackling tough topics.
Downsize surprise! Boomers are moving up, remodeling homes

Downsize surprise! Boomers are moving up, remodeling homes

More boomers are choosing to move up and remodel.
Minnesota's youth exodus spells trouble ahead for labor force

Minnesota's youth exodus spells trouble ahead for labor force

Every year since 2002, Minnesota has been losing residents to other states. What's worse: Young adults are leaving in the greatest numbers.
Edwin Lundie filled his houses with hand-designed touches

Edwin Lundie filled his houses with hand-designed touches

Overshadowed by others, architect/craftsman Edwin Lundie created scores of Minnesota houses notable for their artisanship.
Don't call us old: Baby boomers reject traditional terms for aging

Don't call us old: Baby boomers reject traditional terms for aging

As baby boomers reject traditional terms for aging, businesses and marketers scramble to find the right words.
The first generation of the 21st century is diverse and digital

The first generation of the 21st century is diverse and digital

The first generation of the 21st century is shaping up to be diverse and digital. But are we really going to call it Gen Z?
New generation leads revival of shape-note singing tradition

New generation leads revival of shape-note singing tradition

Young singers are breathing new life into shape note, one of the oldest forms of American music.

Surprise! Retirees 'upsize' housing

A good chunk of the 65-and-older set are moving into larger homes or sinking big bucks into remodeling projects to create the homes of their dreams.

Phone skills a major work hang-up for millennials

Raised on technology, millennials can’t get enough of their phones. They use them to take pictures, rate restaurants, get directions and cash checks — everything,…
National Forest Lodge, where winter reigns

National Forest Lodge, where winter reigns

The National Forest Lodge offers cross-country trails, rustic cabins and piles of snowy fun.
Mayo seeks to dominate with data

Mayo seeks to dominate with data

Mayo Clinic sees the emerging field of big data analytics as a crucial strategy to defend and reinforce its standing as an elite medical institution, particularly as health reform efforts and federal belt-tightening change the way doctors get paid.
Balance tips from boomers to millennials

Balance tips from boomers to millennials

Millennials will soon outnumber baby boomers in the United States, and sometime this year they are expected to become a majority of the workforce. Suddenly, Maple Grove workplace consultant Sarah Sladek is in high demand.

As older Minnesota volunteers leave, who will replace them?

Reliable, longtime volunteers, who were shaped by the Great Depression and WWII, are dying or getting too old to do the work. Baby boomers aren't stepping in to fill their shoes — at least not in the same way.
Stop sharing germs at work: 'Presenteeism' is making us sick

Stop sharing germs at work: 'Presenteeism' is making us sick

In a recent column for the New York Times, science and culture writer Daniel Engber took aim at the workplace madness that compels people to come to work sick, and it struck a nerve.
Just don't call me old: Baby boomers waging a war on words

Just don't call me old: Baby boomers waging a war on words

Any company that wants to woo the over-50 crowd generating some $4.6 trillion in economic activity in products and services can't risk alienating it with words that carry negative connotations.
Look out, world: Last of the boomers turns 50

Look out, world: Last of the boomers turns 50

Overshadowed by older boomers, the fifty-something set will be closely watched for the way they move into life's final stages.
Cubicle art explodes during the holidays

Cubicle art explodes during the holidays

Whether an exercise in team building or a sign of a better economy, office workers are decking their workspaces.

Home for the holidays with aging parents? Some red flags

When generations reunite, new concerns may arise, requiring action to help faltering elders.
Part Two: Cautiously, Mayo Clinic builds an empire

Part Two: Cautiously, Mayo Clinic builds an empire

The Mayo Clinic Care Network is an ambitious effort by the Rochester-based health system to expand its reach and secure its place in an era of rapid changes in health care.

For Mayo patient, helping medicine even in death

EDGEWOOD, Ky. – Tony Luebbers was one of the first patients in which his hometown doctors at St. Elizabeth Healthcare could work hand-in-hand with the…
Gen X struggles as baby boomers, millennials hog spotlight

Gen X struggles as baby boomers, millennials hog spotlight

Generation X is struggling to come into its own, crushed between the aging baby boomers and the rising wave of millennials.
Obituary: Ad man Bill Powell led campaigns at Pillsbury, other firms

Obituary: Ad man Bill Powell led campaigns at Pillsbury, other firms

With his dapper bow tie and Aussie accent, Bill Powell used his smarts and charisma to promote some of the world's best-known brands, including the…

Blue Cross and Medica join Bloom Health's online insurance market

Minnesota's Blue Cross and Medica will join Bloom Health's insurance marketplace.
Optum acquires Texas health services firm

Optum acquires Texas health services firm

Optum, the data services unit of UnitedHealth, bought a fast-growing Texas company that provides software to help doctors improve their management of their practices.
Obituary: Mim Pew Ferguson, social worker and Adlerian advocate

Obituary: Mim Pew Ferguson, social worker and Adlerian advocate

She was a proponent of the Adlerian approach.

Park Nicollet CEO to retire

David Abelson helped engineer merger with insurer HealthPartners.
MNsure leaders call insurer's departure an expected move

MNsure leaders call insurer's departure an expected move

Officials with the state's health insurance exchange plan to improve the next enrollment.
MNsure top seller, PreferredOne, won't be back for next year

MNsure top seller, PreferredOne, won't be back for next year

PreferredOne, the top-selling insurance company last year on the state's MNsure exchange, has decided not to sell products through the online marketplace in the upcoming open enrollment period.
Owner of Pioneer Press exploring possible sale of company

Owner of Pioneer Press exploring possible sale of company

Digital First Media has hired investment bankers to consider options for newspaper chain.

Former MNsure chief takes D.C. consulting job

April Todd-Malmlov will become senior vice president of data analytics at Avalere Health.

Optum Labs adds new partners

The big data collaboration's new additions include Harvard Medical School and the Medica Research Institute.

Blue Cross and Blue Shield of Minnesota to open a retail store in Edina

The state's largest insurance company will deal directly with consumers in an Edina store.
Llamarama's fun is 'best-kept secret' at Minnesota State Fair

Llamarama's fun is 'best-kept secret' at Minnesota State Fair

4-H contestants don team costumes for wacky fair event.
July 22: 9 Rainbow stores in Twin Cities suburbs to close

July 22: 9 Rainbow stores in Twin Cities suburbs to close

They were orphans of a deal in which parent company Roundy's sold off its other Twin Cities locations.

Officials say MNsure will be ready for open enrollment

After a rocky start, fixes to the system are underway and are said to be on track for the start of open enrollment.
Obituary: Arborist Mark Stennes was passionate about trees

Obituary: Arborist Mark Stennes was passionate about trees

Mark Stennes spent the better part of his career as an arborist and plant pathologist working to stop the scourge of Dutch elm ­disease, which…

February 2011: Target revises policy on political giving

A group of executives will guide decisions about donations and report to the Minneapolis company's board of directors.
Target's new boss a 'sensible choice'

Target's new boss a 'sensible choice'

Brian Cornell's determination and doggedness will be in high demand as the retailer.

MNsure adds $3.2M to the tab for its website

The state will pay Deloitte Consulting an additional $3.2 million to get the MNsure online health insurance exchange up to snuff by Nov. 15, the…
Hazelden Betty Ford Foundation CEO on publishing in the digital age

Hazelden Betty Ford Foundation CEO on publishing in the digital age

Hazelden's popular published works are evolving to keep up with today's electronic lifestyle.

Insurers to refund $330M in premiums as result of Affordable Care Act

The federal health law requires insurers to spend 80 cents of every premium dollar on medical care.

Dayton wants health insurers to reveal 2015 rates on Oct. 1

Health insurers urged to reveal 2015 rates before the election.
At 80, Durenberger reflects on the future of health care

At 80, Durenberger reflects on the future of health care

Former Sen. Dave Durenberger reflects on health care – and politics – under Obama.
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