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Anytime Fitness has joined Kmart in the euphemistic cheeky commercial craze.
A few weeks ago Kmart introduced a commercial whose questionable marketing tactic was discussed on at least one national morning TV show. The Kmart spot promotes free shipping with series of “ship my pants” lines.
Minnesota-based Anytime Fitness has produced a parody commercial: “Fit my pants.”
“Always in tune with the latest consumer trends and pop culture,” Anytime’s national media director Mark Daly told me. Here’s the video: www.tinyurl.com/msfoubu.
“Incidentally,” noted Daly, “Forbes magazine recently named Anytime Fitness ‘One of America’s Most Promising Companies.’ Later this month, when we open our first clubs in Hawaii and in Chile, we will have a total of nearly 2,200 clubs open in all 50 states and 15 countries on five continents. Not bad for a little franchise that opened its first club in Cambridge [Minn.] 11 years ago.”
C.J. can be reached at email@example.com and seen on Fox 9’s “Buzz.” E-mailers, please state a subject; “Hello” does not count. Attachments are not opened.