Page 2 of 2 Previous

Continued: C.J.: Commerce nominee Penny Pritzker and WCCO's Esme Murphy go way back

  • Article by: C.J. , Star Tribune
  • Last update: May 20, 2013 - 10:20 PM

Anytime Fitness has joined Kmart in the euphemistic cheeky commercial craze.

A few weeks ago Kmart introduced a commercial whose questionable marketing tactic was discussed on at least one national morning TV show. The Kmart spot promotes free shipping with series of “ship my pants” lines.

Minnesota-based Anytime Fitness has produced a parody commercial: “Fit my pants.”

“Always in tune with the latest consumer trends and pop culture,” Anytime’s national media director Mark Daly told me. Here’s the video:

“Incidentally,” noted Daly, “Forbes magazine recently named Anytime Fitness ‘One of America’s Most Promising Companies.’ Later this month, when we open our first clubs in Hawaii and in Chile, we will have a total of nearly 2,200 clubs open in all 50 states and 15 countries on five continents. Not bad for a little franchise that opened its first club in Cambridge [Minn.] 11 years ago.”

C.J. can be reached at and seen on Fox 9’s “Buzz.” E-mailers, please state a subject; “Hello” does not count. Attachments are not opened.


  • related content

  • Minneapolis attorney Clinton Collins remembers Pritzker as “very nice.”

  • Penny Pritzker is Obama’s choice to lead Commerce Department.

  • get related content delivered to your inbox

  • manage my email subscriptions


Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters