Why I love the Rochester Downtown Farmers Market
Posted on October 25th, 2008 – 9:44 AMBy Rick Nelson
Today is the last day of the season for the Rochester Downtown Farmers Market.
Too bad. This is one great farmers market. I was there two weeks ago and I was wildly impressed. In many ways, I consider it the state’s best farmers market. Its best aspects certainly put it in the same company with the St. Paul Farmers Market and the Mill City Farmers Market.
First off, it’s got a great location. A major indicator of a market’s place in the community is its address, and Rochester’s market has a doozy, a premium piece of real estate on the edge of Mayo Memorial Park in the heart of the city. While I was browsing through the market I often forgot that I was in a parking lot. Partly because there are so many mature shade trees, and partly because the Zumbro River’s curving banks, the park’s well-tended green spaces, downtown’s modern skyline and several local landmarks (including the chic new Rochester Art Center, a zinc- and copper-clad beauty) all provide a picturesque backdrop.
A perfect site: On the Zumbro, in a park, with the city all around it.
I’ve said this before, but what the heck, I’ll say it again: The Realtor mantra of “location, location, location” doesn’t just apply to the housing industry, it also pertains to the local food movement. When the city of Rochester devotes this centrally located, beautifully situated spot to a weekly gathering of farmers and shoppers, it demonstrates the high priority the city places on local agriculture.
What a novel notion, right? So often, markets are relegated to less-than-ideal locations that thrive despite their physical limitations, such is the hunger for locally raised foods. Markets like Rochester’s demonstrate that the community not only wants to support the local farming economy, it wants to out-and-out celebrate it by handing over a place where the whole town wants to gather, a place so appealing that the simple act of driving, biking or walking to it is a pleasure, a place so appealing that you find yourself lingering while you’re shopping - running into neighbors, making new acquaintances, people-watching, the social intercourse of the public forum that is disappearing behind chat rooms - and anticipating the next visit when you’re not. A place so attractive and so convenient that it’s a pleasure - rather than a place that puts obstacles to shopping.
It doesn’t hurt that the market is smack dab in the middle of the state’s most productive agricultural region. Their were 55 vendors (all locals) doing a brisk business that Saturday. Prices seemed competitive, and the assortment was extremely impressive, the kind of critical mass that allows customers to make a significant dent in their weekly food shopping needs. There were plenty of staples, but what really grabbed my attention was the variety of not-so-familiar alternatives.
Lonny and Matt Dietz, the father-and-son team from Whitewater Gardens (near Altura, Minn. and Whitewater State Park) were selling three kinds of carrots, four kinds of beets and more than a dozen different peppers.
Martha Warthesen of Many Hands Garden (in Theilmar, Minn.) was selling stunning red cipollinis, five varieties of potatoes and several types of beets.
It was all about heirloom tomatoes at From the Earth Foods (Marian Township, Minn.), as well as both a salad mix and a braising mix, the latter a tumble of mezzuna, red Russian kale, tatsoi, red mustard, komatsuna (green mustard) and arugula. “It’s something different,” said farmer Courtney Buchholtz. “I love it. It’s nice to have something spicy, something peppery.”
I was all over John Marshall’s Bluebell and King of the North grapes, raised at his Great River Vineyard in Lake City, Minn. “Bluebells are an old U of M hybrid that just about died out,” he said. “I was lucky to get it, because it turned out to be my most popular table grape.” Marshall sells his grapes to wineries (he doesn’t produce wine himself) and sells cold-hardy vines to growers all over the country.
A basket of gorgeous red shallots caught my eye at the busy Earthen Path Organic Farm stand.
There were also probably 15 kinds of herbs, four great-looking eggplants and the biggest array of peppers I’ve ever seen at a Minnesota market. “We can take you around the world with heat,” said Dean Proctor, who was helping out farmer Steven Schwen. He estimated that the farm, located in Oak Center, Minn., cultivates 15 sweet pepper varieties and nearly 20 in the hot category.
The market also boasts a terrific variety of proteins: beef from Sandy Hill Acres, pork from Hidden Stream Farm (Elgin, Minn.), bison from Shepard Buffalo Farm (Mazeppa, Minn.), elk from Pronschinske Elk Farm (Winona, Minn.) and poultry and eggs from Hershey Acres (St. Charles, Minn.).
After making my first swing through the popular market I realized that I was starving; lucky for me, it was the first week for a food cart featuring breakfast sandwiches made using thick slices of ham, zesty sausages and eggs, all from Vreeman Farms in Mazeppa, Minn.
The market’s first foray into prepared foods.
Breakfast. And it was only $2.50.
I asked a few farmers why they thought the market was such a success.
Lonny Dietz of Whitewater Gardens in Altura, Minn. “One of the nice things about farmers markets is that people can rent a few acres and get into business,” he said.
“The customer base is is building, it’s getting busier all the time,” said Lonny Dietz. “People are interested in local foods. There’s a good mix of vendors here, a good variety. But it’s also the social aspect. People are talking to one another, customers are talking to farmers. You don’t get that in the big-box stores. You can’t buy tomatoes at their peak ripeness at a big-box store, either.”
Martha Warthesen of Many Hands Garden in Theilman, Minn., named her farm “Many Hands” because she has four children, and when they were young, she had a lot of helping hands. “Now they’re all grown, and I don’t have enough hands,” she said with a laugh.
Margo Warthesen, who has been selling at the market for 22 years, said that the region’s strong agricultural sector plays a big role in the market’s success. “We’re rich in soil here,” she said. “And we have a lot of committed customers. That’s half the battle: a committed, well-educated customer.”
John Marshall of Great River Vineyard in Lake City, Minn.
“This is the place to come for quality,” said John Marshall, as he waved away the bees hovering over his grapes. “Everyone has top-grade stuff here. They need to, otherwise it doesn’t sell.”
Sure, there’s room for improvement. Aside from those inexpensive - and delicious - Vreeman Farms sandwiches (and weak, 50-cent coffee) and a few stands offering decent but not exceptional baked goods, there’s really nothing in terms of eat-and-shop choices. (Mill City Farmers Market managers know the value of great grazing options; not every shopper cooks, but they all eat). The market could use more dairy products; I only ran across a single cheese vendor. There’s a conveniently located parking lot, but getting in and out of it is a maddening exercise, at least for a market novice who didn’t know his way around. Better signage around town wouldn’t be such a bad thing, either.
But all good things in good time, right? In the meantime, I’m going to put a few notes into my 2009 calendar and make the effort to plan a few daytrips to Rochester next summer. Some Twin Cities market managers ought to do the same.




















