The Minneapolis-based retailer is introducing new kids' home decor products that blur the lines between what is for girls and what is for boys. The move is part of a top-to-bottom shake-up of the retailer's kids' business as Target looks to reclaim its style edge.
After picking itself up from a disaster in Canada, Target is once again testing the international waters. Only this time, the Minneapolis-based retailer is embarking on a much cheaper and faster expansion through online channels.
They haven't been brought in to solve a specific problem or challenge. Rather, their mission is more open-ended. It's to push Target to think broadly and find new opportunities at a time when brick-and-mortar retailers are facing unprecedented pressure and change.