Don Draper
High: His most impressive sales pitch was using family photos and poetic language to sell a carousel projector to Eastman Kodak.
Low: He admits his fake identity to a valuable client and is forced to take a leave of absence.
Peggy Olson
High: She gets promoted from secretary to copywriter after impressing the executives with her thoughts on Belle Jolie lipstick.
Low: She decides to give up the baby she had with Pete Campbell.
Betty Draper/Francis
High: She thinks she's landed a modeling gig for Pepsi …
Low: … except she hasn't. She reacts by shooting pigeons in the back yard with a BB gun.
Pete Campbell
High: Exploits his father-in-law's connections to bring the much- coveted Clearasil account to the firm, where he is now a partner.
Low: After his father dies in a plane crash, he discovers the old man has depleted Pete's trust fund.
Joan Holloway
High: She becomes an account executive, handling major clients such as Avon.
Low: She agrees to sleep with a Jaguar dealer in exchange for being made partner.
Roger Sterling
High: Snags the Chevrolet account after arranging a merger with another ad firm.
Low: His mother and his favorite shoeshine man die at roughly the same time, sending him into an emotional slump.
Neal Justin