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Continued: With 'HitRECord TV,' Joseph Gordon-Levitt finds a new way to do a variety show

  • Article by: NEAL JUSTIN , Star Tribune
  • Last update: January 22, 2014 - 3:24 PM

“We tried to devise a formula. There is no formula. It just takes going through one by one and figuring it out,” he said, noting that one artist who provided significant content to the online version of “HitRECord” last year made $30,000. “You have to trust us and believe that we’ll be fair.”

Despite the group-think approach, there is still a curator, one whose artistic tastes bode well for the show’s future.

“Yes, this is an open collaborative process, but I always want it to have the voice of an individual driving it,” said Gordon-Levitt. “Once you don’t have that voice it turns into chaos or just corporate-committee kind of boringness. So, yeah, it’s not exactly democratic. We call it more of a benevolent dictatorship.”

 

Neal Justin • 612-673-7431

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