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Continued: Theater: Twin Cities companies report generally good results

  • Article by: GRAYDON ROYCE , Star Tribune
  • Last update: August 26, 2013 - 11:01 AM

Among smaller theaters, Minnesota Jewish Theatre Company didn’t do as well as anticipated with last spring’s “Handle With Care,” a comedy. The eight-show run of “Rachel Calof,” which just ended, exceeded projections.

“Sometimes my intuition is correct, and sometimes it’s not,” said Barbara Brooks, the company’s artistic director.

Season tickets are always the hedge against projections. At the Jungle, for example, Gisselman said they try to schedule the 2,200 season subscribers into the first couple of weeks of a run and then hope that audiences like a show enough to spread the word to individual buyers who fill the rest of the run with full-price tickets.

“We are having a lot of success right now,” she said, even though “Urinetown” will break even because of its large production costs. “The idea is to bring in more people and build traffic.” 

Graydon Royce • 612-673-7299

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