Dylan gets behind the wheel to sell Escalades

Bob Dylan has added Cadillac to his short list of product endorsements.

Last update: October 22, 2007 - 12:16 PM

Bob Dylan has added Cadillac to his short list of product endorsements.

The Minnesota-bred folk/rock icon is featured in a television ad for the 2008 Escalade. The ad starts airing today.

The ad features Dylan behind the wheel of a Cadillac driving across a remote desert listening to the XM satellite radio network.

Dylan has one line in the commercial: "What's life without taking a few detours?"

Print and online versions of the ad begin running in November. Dylan has previously done ads for Victoria's Secret and iPod.

Dylan hosts a show on XM, "Theme Time Radio Hour." The show Wednesday will have a Cadillac theme.

In addition to "Cadillac," future episodes this season will be dedicated to themes such as "California,"Dreams,"Fruit,"Something,"Nothing,"Streets,"Parties,"Mail," and "the 2nd Annual Countdown Show."

New episodes premiere Wednesdays at 10 a.m. Central Time on XM's "Deep Tracks" channel.

--Paul Walsh

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