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Dylan gets behind the wheel to sell Escalades
- Updated: October 22, 2007 - 12:16 PM
Bob Dylan has added Cadillac to his short list of product endorsements.
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Bob Dylan has added Cadillac to his short list of product endorsements.
The Minnesota-bred folk/rock icon is featured in a television ad for the 2008 Escalade. The ad starts airing today.
The ad features Dylan behind the wheel of a Cadillac driving across a remote desert listening to the XM satellite radio network.
Dylan has one line in the commercial: "What's life without taking a few detours?"
Print and online versions of the ad begin running in November. Dylan has previously done ads for Victoria's Secret and iPod.
Dylan hosts a show on XM, "Theme Time Radio Hour." The show Wednesday will have a Cadillac theme.
In addition to "Cadillac," future episodes this season will be dedicated to themes such as "California,"Dreams,"Fruit,"Something,"Nothing,"Streets,"Parties,"Mail," and "the 2nd Annual Countdown Show."
New episodes premiere Wednesdays at 10 a.m. Central Time on XM's "Deep Tracks" channel.
--Paul Walsh
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