Comedian Jerry Seinfeld came to Edina's Southdale 16 theater to create a buzz for his "Bee Movie."
To Bee or not to Bee? Jerry Seinfeld bumbled into Edina's Southdale 16 theater Tuesday to pollinate some publicity for his upcoming animated feature, "Bee Movie." His arrival in a caravan of yellow and black VW Beetles and stroll down a VIP yellow carpet was greeted by cheers from a squad of Edina High School cheerleaders and an ovation from dozens of drizzle-damp but enthusiastic fans.
After several minutes of glad-handing and autograph-signing, Seinfeld presided over a 45-minute preview of the film for local media.
The film stars Seinfeld as a talking bee and Renée Zellweger as his human love interest.
Seinfeld conceded that the comedy bee has been done before, with John Belushi's Killer Bee on "Saturday Night Live" and Bumble Bee Man on "The Simpsons," but said he will be bringing something fresh to his interpretation.
"This is the first one I'm in," he said. "That's why I'm very excited about it. Because I wasn't in any of those others."
Seinfeld has been promoting the film for months. At the Cannes Film Festival he donned a giant bee costume and leaped off an eight-story building, flying into a news conference on a metal cable. On Thursday, he guest-stars on the season premiere of NBC's "30 Rock," and the network will air a half-hour collection of Seinfeld-produced "Bee Movie" comedy shorts before the film hits theaters next month.
The local visit was part of a 10-stop nationwide tour of what Seinfeld called his "favorite comedy cities," adding in a whisper, "This is my favorite."
He meant it, according to "Bee Movie" codirector Steve Hickner. With pleasant memories of performances at the Comedy Gallery before his TV breakthrough, and the Guthrie and Orpheum theaters afterward, Hickner said Seinfeld told him, "Minneapolis is the place where, when I do my last show, that's where I want it to be."Bee Movie" opens Nov. 2.