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Ironworld gets a new name, larger purpose
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Ironworld is dead.
Long live the Minnesota Discovery Center.
Directors of the venerable museum in Chisholm, Minn., which is a monument to the history of the Iron Range, decided to rebrand it Thursday in the hopes of widening its appeal.
In a news release, board chair Jaye Olson said the new name "allows us to cultivate a wider appeal and tell a more inclusive, complete story."
The Iron Range Interpretative Center opened in 1977 with the goal of preserving the heritage and culture of the immigrants who settled the Range. A geology museum and an ethnic center were added in 1978 and 1979.
This is not the first time the name has been tweaked: In 1986, directors adopted Ironworld USA as the center's new moniker.
The 660-acre complex, billed by the directors as the biggest Minnesota museum outside the Twin Cities, contains a museum, park, research library and entertainment amphitheater.
BOB VON STERNBERG
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