C.J.: Coco & Breezy easygoing, hard-charging eyewear designers

  • Article by: C.J. , Star Tribune
  • Updated: July 26, 2014 - 6:11 PM

Coco & Breezy are letting their fashion eyewear designs do all the marketing these days.

The Apple Valley twins transported their entrepreneurial dreams from Minnesota to New York five years ago. “No place to stay. Didn’t know where we were going. Just left,” said Coco. With $1,000 between them the energetic then 19-year-olds — who have a proclivity for treating their bodies like canvas — got busy working hard and being walking billboards for products they say are now sold in 20 countries.

Between blue lipstick and outrageous haircuts, they’ve always been visual feasts. I was partial to the blonde skunk dos, still viewable at cocoandbreezy.com, which also catalogs their impressive amount of media coverage.

“We thought we had every hairstyle in the book. People only knew us as the girls with the crazy hair and sunglasses and we felt …” said Coco, with Breezy continuing, “ … we felt that in order for us to grow as women and businesswomen — our brand was growing but we weren’t growing — shaving our hair off gave us this empowerment, this level of confidence we never had.”

“Yep,” affirmed Coco.

As much as they finish each other’s sentences and speak in unison, they also dropped a few “Yeps” on me Saturday during our interview in a Minneapolis warehouse where they were doing a photo shoot for their new sunglasses designs. Don’t let the tattoos fool you. They are serious business when it comes to adorning big celebrities and regular people. Their drive is palpable in person and perhaps on my startribune.com/video.


Q: You make a tote with BusinessWoman on it but are you bothered by the word Bossy?

Coco: I’m not bothered by that because Breezy is bossy.

Breezy???: Yeah. WHO SAID THIS [The tote] said BusinessWoman with a girl with a septum piercing. Our whole thing is being business women. I think that a lot of society [judges] people by the way they dress or the way their hair is or piercing, especially Middle America. You don’t only have to be in a suit to be considered a businessman or businesswoman. WHO SAID THIS

Breezy: It’s all about your knowledge, your experience and your goals in life and your execution. So we are really huge on career days. We come with our leather jackets, our tattoos showing. We’re businesswomen and we are fully tattooed.


Q: Any big designers paying attention to you (not that you’re not big, too)?

Breezy: Tommy Hilfiger, a couple of months ago. It was for a possible project. He was amazing. It was funny because he was introducing us as his friends. Also one of our eyewear designer friends, [whose] brand is called Christian Roth.

In unison: Legendary Eyewear Co. CHECK 305. 744.6385

Coco: Sometimes we have questions. We’ll contact them. They told us that we remind them of them when they were our ages and first started their eyewear company. Also there’s a known designer, Milly, based in New York. She shows at New York Fashion Week. She just started carrying our eyewear. It’s selling really well. I’m crossing my fingers we can do a collaboration; that’s my dream.


Q: I was telling some Lake Minnetonka pals I was interviewing you and they asked for you to make floating sunglasses for boaters or come up with sunglasses insurance?

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