"MY METHOD WILL PLEASE YOU." Sounds like a pick-up line at the Jet Propulsion Lab. Yes, Max A. Kohen - last seen in this space in a post about his fine downtown stores and his English-Channel-Swimming customers, is back, laughing his head off as usual. Look at the bargains! Also, look at the Santa: looks about three feet tall.

More likely it's one of the Helpers who has a profitable sideline hiring himself out as Santa's Mini-Me for promotional opportunities.