2.6 billion

coupons redeemed in 2008

3.3 billion

coupons redeemed in 2009

Coupon use is on the rise for the first time since 1992

367 billion

coupons issued by brands in 2009


average face value of coupons

•38 percent of "super heavy" coupon users and 41 percent of coupon "enthusiasts" have household incomes of more than $70,000.

•While Internet coupon use is growing quickly, 89 percent of coupons still come from newspaper inserts.

Sources: Inmar, the Nielsen Co.