Why Buy Now, Part 3

SUVs, with a combination of size, versatility, hauling capacity and comfort, still meet the needs of many families and fit active Upper Midwest lifestyles.

By Jim Bohen, Star Tribune Sales and Marketing

Last update: March 3, 2006 - 10:47 AM

Gas prices have crept back up, so some consumers who want a new SUV or pickup truck remain standing on the sidelines when it comes to buying. Why? Neither vehicle style can match the mileage most cars get. These potential buyers resist the usual sprinkling of manufacturer cash rebates and lower interest rates, as well as the option to lease "more" vehicle for the same monthly payment and the good selection of low-mileage light trucks at dealerships.

People may have a good reason why they aren't buying an SUV or truck now. But they should rethink their position because there are other reasons why now is the time for people to consider shedding their warm-ups and getting in the buying game.

Any reluctance by buyers is certainly not due to a diminishing appeal for what light trucks do. SUVs, with a combination of size, versatility, hauling capacity and comfort, still meet the needs of many families and fit active Upper Midwest lifestyles. And pickups - the new ones have even more features and power - offer the practical combination of comfort and serious towing capacity.

But why should consumers consider buying a light truck now? In spring, after people are past their biggest energy bills and have paid off their 2005 income taxes (or received a tax refund), "They think about the SUV or pickup they need for late spring and summer," notes Mike Roeder, general manager of Sears Imported Autos, a BMW and Mercedes-Benz dealership. "Buying now beats the crowd and ensures that you have the vehicle you want when you need it."

Mark Hoel, general manager of Village Chevrolet, which has or will soon have 2007 Tahoes and Suburbans in stock, says there are still deals on the few remaining 2006 models. He says the biggest thing blocking many from buying an SUV or pickup now is the belief that it costs too much more in gas to drive a light truck. But he points out that "new models have better EPA mileage ratings. And when we show people the actual numbers, they see that the dollar difference to drive an SUV or pickup is often much less than they thought it was."

It all comes down to what you're willing to pay for what you want or need. The SUVs and trucks are there, new and used. So if you want one and can afford it, and it's a good time to buy, why wait?

Jim Bohen - St. Paul freelance writer