Say you're in the mood to destroy something. Or maybe you want to win a trip to Hawaii.
The pitch, which focuses on Cameron's Coffee Filtered Single Serve Coffee, takes aim at the plastic cups commonly used for brewing single servings. (The Cameron's offering brews through a filter.) Find a creative way to crush one of the plastic cups, take a photo or record it on video. Then upload it to YouTube or tweet it with the hashtag #CrushtheCups. In return, you get a digital coupon for a free box of Cameron's filtered single serve coffee.
The top five submissions will win a year's worth of Cameron's Coffee. The best video will earn its maker a trip for two to Kona, Hawaii, including a tour of a local coffee plantation. To see examples and get contest details, check out CrushtheCups.com. The deadline to enter is Dec. 22.