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Target's Peter Pilotto collection off to a good start

Posted by: John Ewoldt under Target Updated: February 10, 2014 - 10:43 AM

Target's partnership with Peter Pilotto appears to be off to a good start. A number of pieces are sold out online and in stores. Hot sellers included a purple floral print dress, tote bags, towels, sunglasses, cardigans and sneakers. Nearly all of the 36 items chosen by the London-based internet retailer Net-a-Porter are sold out.

In a quick stock check online (which tracks stock store-by-store too), the following items were sold out or hit-and-miss by size: purple floral print dress ($70), green floral print tote bag ($40), green floral swim cover-up ($35), black and white/orange sunglasses ($17), and colorblock cardigan ($35).

It's possible that part of the bricks and mortar success may be because of the line being carried in a smaller number of stores. Beth Perro-Jarvis of Ginger Consulting in Minneapolis wrote in an email, "It's smart they limit the assortment and quantities. Easier to sell out, post a win and not be stuck with an abundance of clearance stock which they famously were with the NM partnership. That tends to create negative buzz."

According to the store stock counts online, Minneapolis downtown and Roseville seem to have the best selection. But showing "out of stock" for certain items at the Edina store or the Lake St. store is misleading because those stores didn't receive any of the collection anyway.